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2020 Toyota RAV4

Invoice Pricing**

6 Trims Available

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What are real people paying?

$25,950

Lowest Dealer Price Found1

$33,659

Average Dealer Price Found2

$38,555

Highest Dealer Price Found3

Excluding option packages, the low factory listed 2020 Toyota RAV4 MSRP is $25,950 and the High MSRP for a RAV4 is $38,555.

On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2020 Toyota RAV4.

Completely redesigned in 2019, the changes carry over to 2020. The RAV4 transformed from a soft SUV to an adventure finding family vehicle. The terrain management system keeps traction to the ground on any surface.

Jakob H., Rydeshopper Editor

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1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.

2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.

3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.