2020 Toyota Prius
Invoice Pricing**
6 Trims Available
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$24,325
Lowest Dealer Price Found1
$32,136
Average Dealer Price Found2
$36,365
Highest Dealer Price Found3
Excluding option packages, the low factory listed 2020 Toyota Prius MSRP is $24,325 and the High MSRP for a Prius is $36,365.
On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2020 Toyota Prius.
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$28,375
2020 Toyota Prius MSRP*
$26,416
2020 Toyota Prius Invoice Price**
$32,795
2024 Toyota Prius MSRP*
$30,529
2024 Toyota Prius Invoice Price**
An AWD Prius is now available! You know the rest of the story with the Prius. Excellent build quality, reliability, and fuel-economy are the staples of the Prius.
Jakob H., Rydeshopper Editor
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1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.
2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.
3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.