2019 Toyota Prius
Invoice Pricing**
6 Trims Available
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$23,770
Lowest Dealer Price Found1
$32,136
Average Dealer Price Found2
$36,365
Highest Dealer Price Found3
Excluding option packages, the low factory listed 2019 Toyota Prius MSRP is $23,770 and the High MSRP for a Prius is $36,365.
On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2019 Toyota Prius.
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$27,820
2019 Toyota Prius MSRP*
$25,897
2019 Toyota Prius Invoice Price**
$32,795
2024 Toyota Prius MSRP*
$30,529
2024 Toyota Prius Invoice Price**
New for 2019 includes an AWD Prius. Now you can enjoy economic cruising all year round without worry. All-wheel drive is a huge step for the Prius and we are excited to see it on such an influential model.
Jakob H., Rydeshopper Editor
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1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.
2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.
3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.