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2020 Toyota Prius Prime

Invoice Pricing**

3 Trims Available

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What are real people paying?

$27,900

Lowest Dealer Price Found1

$36,290

Average Dealer Price Found2

$39,670

Highest Dealer Price Found3

Excluding option packages, the low factory listed 2020 Toyota Prius Prime MSRP is $27,900 and the High MSRP for a Prius Prime is $39,670.

On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2020 Toyota Prius Prime.

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2020 Toyota Prius Prime
$29,800
2020 Toyota Prius Prime MSRP*
$28,608
2020 Toyota Prius Prime Invoice Price**
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2024 Toyota Prius Prime
$36,225
2024 Toyota Prius Prime MSRP*
$34,776
2024 Toyota Prius Prime Invoice Price**
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1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.

2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.

3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.