2020 Kia Soul
Invoice Pricing**
5 Trims Available
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$17,490
Lowest Dealer Price Found1
$22,890
Average Dealer Price Found2
$27,490
Highest Dealer Price Found3
Excluding option packages, the low factory listed 2020 Kia Soul MSRP is $17,490 and the High MSRP for a Soul is $27,490.
On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2020 Kia Soul.
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$23,790
2024 Kia Soul MSRP*
$22,839
2024 Kia Soul Invoice Price**
$20,590
2020 Kia Soul MSRP*
$19,377
2020 Kia Soul Invoice Price**
$23,890
2025 Kia Soul MSRP*
$22,933
2025 Kia Soul Invoice Price**
Known as the fun and quirky side of Kia, the Soul is completely refreshed for 2020. The all-new Soul is more fun and quirky than ever before, and we think the looks have only gotten better.
Jakob H., Rydeshopper Editor
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1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.
2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.
3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.