2018 Ford F-150
Invoice Pricing**
7 Trims Available
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What are real people paying?
$27,705
Lowest Dealer Price Found1
$54,263
Average Dealer Price Found2
$78,905
Highest Dealer Price Found3
Excluding option packages, the low factory listed 2018 Ford F-150 MSRP is $27,705 and the High MSRP for a F-150 is $78,905.
On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2018 Ford F-150.
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$41,815
2018 Ford F-150 MSRP*
$38,887
2018 Ford F-150 Invoice Price**
$49,395
2025 Ford F-150 MSRP*
$46,184
2025 Ford F-150 Invoice Price**
$50,090
2024 Ford F-150 MSRP*
$46,834
2024 Ford F-150 Invoice Price**
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1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.
2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.
3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.